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Kendrick Lamar shares his new video for “Rich Spirit”

Kendrick Lamar has shared a new music video for his single, “Rich Spirit,” off his LP Mr. Morale & The Big Steppers. 

The visual, directed by Calmatic, follows Lamar’s videos for “The Heart Part 5,” “N95” and “We Cry Together.” It opens with Lamar in an all-red outfit amid an opulent bedroom. The rapper kneels down to pray on the edge of his bed, dances around an empty house, and talks on the phone before lying face down on the carpet. The video ends with Lamar receiving a call on the phone, and staring at the ringing landline as the video fades to black.

Lamar is currently embarking on the Australia/New Zealand leg of The Big Steppers Tour. Take a look at the video for ‘Rich Spirit’ – here.

Editorial credit: Ga Fullner / Shutterstock.com

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